LEX, INTERACTIVE, MARKETING, EVENT, MANAGEMENT, NEWSLETTERS

Bar Squared

Tel: +44 (0) 116 272 5000

LEX: Interactive Marketing

An easy to use, all-encompassing product where Chambers can use their own contacts database (active and prospect) to send corporate html emails. LEX Interactive Marketing enables you to build meaningful relationships with your clients via an affordable and full-featured marketing email service.










HTML templates – Designs using Chambers branding.

We design the templates based on either Chambers current marketing format or
redesigned based on Chambers website.



Event Management functionality

LEX Interactive Marketing will track responses in real-time so Chambers can track accepts, declines and tentative. As well as external recipients LEX Interactive Marketing can also invite members of Chambers and staff to events with the ability to appear in their own diaries.

Newsletters

Chambers can generate regular newsletters
to targeted recipients to increase
click throughs to their website.
Includes a refresh facility so new clients
can appear without the need
to recreate campaigns.



Dashboard

A bespoke screen for marketeers so that they can see an overview of all marketing campaigns (events and newsletters). Include a marketing calendar for up and coming events.


Stats/Financial Reporting

Graphical analysis tools have been added to aid Chambers in understanding how well individual designs have performed. For example, when the design was opened, who clicked on the links and the most popular
link within the design? Also added is a
revenue stat displaying whether the design has had an influence in the number of instructions received and work done.

Contact Management Relationship tools

Easy to use functionality to allocate and associate contacts into their marketing
areas of law and marketing groups.

Campaign Budget

Ability to create annual budgets and allocate expenditure at campaign level

Ability to send thousands of emails quickly and seamlessly

LEX Interactive Marketing sends the emails on your behalf so it doesn’t matter the size or
the number of sends required it won’t impact on Chambers internal infrastructure.







What do our customers say?

A professional marketing tool in one neat, easy package. Simple and quick to use it produces bespoke, branded, interactive marketing campaigns from set up through to post event analysis. Client feedback on our seminar invitation process has been very positive. Simple, effective and highly recommended. Helen Ghalem, Henderson Chambers
Compared with the massively labour-intensive method of organising events from spreadsheets, the Lex marketing module has increased both the
professionalism of our events and the ability to target our client base accurately.
Additionally, interrogating and analysing the business effectiveness of an event is
an invaluable element, and we truly wonder how we managed without it.
Paul Gray, Brick Court Chambers
Sending personalised invitations to chambers clients has until recently been
a time consuming exercise. Now thanks to guidance from Lex such difficulties are in the past. They have provided Selborne with a system that sends personalised emails to its clients and a guest list is automatically created out of the replies. Amazing and a huge saving in man hours. Well Done Lex!
Richard Hanney, Consultant to Selborne Chambers
Any Chambers that distributes newsletters, articles or invitations should definitely look at Bar Squared’s Interactive Marketing tool. It solves many of the traditional problems of mass email marketing – spam filters, out of date databases etc – and provides hard data to judge the efficiency of a campaign. I would most vertainly recommend it. Tony Hill, Ropewalk Chambers
I think the Lex Marketing module is a fantastic addition to Lex. Park Square Barristers was formed in Feb 2015 following the merger of two large sets. This has presented its own challenges in terms of managing our data, but the Lex Marketing module has allowed us to continue our programme of regular seminars, ensuring that both our current and future instructing solicitors are invited. I know that delegates have welcomed the option to accept or decline directly from the email, which then allows us to track the attendance of delegates in real time, and to follow up where necessary.

It is also useful to see the percentage of delegates who accept, against those who actually attend on the day, and to be able to generate a signing in sheet and delegate labels from within the module. I particularly like the option to monitor the costs of each event. The dashboard, which gives a summary of current and recent seminars, is also helpful, as is the data showing the website links that delegates have clicked. I think it is an excellent product, and would be happy to recommend it to other sets of chambers.
Shelagh Kirkby, Park Square Barristers




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LEX, INTERACTIVE, MARKETING, EVENT, MANAGEMENT, NEWSLETTERS