If you dont do this you're headed for trouble!, LEX Chambers Management

Bar Squared

Tel: +44 (0) 116 272 5000

04 JUL 2008

If you dont do this you're headed for trouble!

Nick Hartwell

During the 1900's a renowned individual earned his living by coaching best practice in human relations. He documented highlights of his career in one of the most fascinating books I have ever read.

Amongst other things, he taught people how to be liked and exemplified the potential to win new business as a result. One of the fundamental principles surrounding this valuable lesson was something that we all have the ability to do, simply.

Call a person by their name and you have paid them a subtle compliment before even engaging in conversation. When you write to somebody, spell their name correctly. If you are able, write to them about something you know will interest them.

Today's business world is highly competitive, so anything you are able to do that your competitors struggle with will naturally give you an advantage over them.

Getting somebody's name right, instantly presents your company in a positive light; a light that suggests you offer a very personal service. Potential clients will immediately feel important and this will help you to win their business.

"Remember that a persons' name is to that person the sweetest and most important sound in any language." How to Win Friends and Influence People, Dale Carnegie, 1936


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